What This Workflow Does
This n8n workflow automatically analyzes your website’s top-performing content and generates actionable insights for SEO optimization. It retrieves your best pages from Google Analytics, extracts their text content, and creates a knowledge graph to identify the main topics and themes your audience engages with most. This data helps you understand content gaps and opportunities for new material that aligns with customer interests.
How It Works
The workflow follows a four-step process to optimize your content strategy:
- Retrieves your top-performing pages directly from your Google Analytics account using authenticated API calls
- Extracts full text content from each page using the Firecrawl API for accurate content analysis
- Processes the extracted content through InfraNodus to generate knowledge graphs that visualize topic relationships and semantic connections
- Identifies main topical clusters and content themes that resonate with your audience, highlighting areas for expansion and new content creation
Use Cases
- Content Gap Analysis: Discover which topics your audience cares about but you haven’t fully covered, allowing you to create targeted new content
- Topic Clustering: Automatically group related content themes to improve internal linking strategy and topical authority for SEO
- Competitor Content Strategy: Analyze your own top pages to understand what content formats and topics drive the most engagement
- Keyword Research Enhancement: Extract semantic relationships and related terms from your best-performing pages to inform keyword targeting
- Editorial Calendar Planning: Use the identified topic clusters and gaps to plan future content that addresses audience interests and search intent
Nodes Used
- httpRequest: Sends HTTP requests to external APIs and services for data retrieval
- googleAnalytics: Connects to your Google Analytics account to fetch performance metrics and page data
- code: Executes custom JavaScript logic for data transformation and processing
- splitInBatches: Divides large datasets into manageable batches for efficient processing
- form: Creates user input forms for workflow configuration and parameters
- formTrigger: Initiates the workflow based on form submissions
- stickyNote: Provides workflow documentation and step-by-step guidance within the editor
Prerequisites
- Active Google Analytics 4 or Universal Analytics account with administrative access
- Firecrawl API key for web content extraction capabilities
- InfraNodus API access for knowledge graph generation and topic analysis
- n8n instance (self-hosted or cloud) with ability to create and execute workflows
- Appropriate API credentials and permissions for each connected service
Difficulty Level
Intermediate. This workflow requires basic familiarity with n8n, understanding of API authentication, and access to multiple third-party services. While the workflow handles most automation, some setup is needed to configure Google Analytics, Firecrawl, and InfraNodus integrations.
This workflow template is shared under the n8n fair-code license. Free to use and modify.
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